It started near the end of last week. I'm driving my usual 3 blocks home from work and I see a poster that says "You Suck, Sarah Marshall http://www.ihatesarahmarshall.com/" and I laughed! Oh, Goody! Summer movies starting early!!! I gotta look this website up!! In one eye and out the other, I completely forgot about it.
Two days later, I'm at the video store. I look up, and there's this HUGE billboard that says "My mother always hated you, Sarah Marshall!" HA!!! HILARIOUS!!! This is gonna be GREAT!!! I have GOT to remember to look this up when I get home!!
…long story short: 3 more billboards, an exercise in memory retention gone awry and one week later I STILL have not remembered to look up this movie when I was anywhere near a computer. Until tonight. In a nod to the spirit of this blog, it was, as most things are in my life, a classic A.D.D. moment…clicking randomly around the Yahoo! Home page I notice that most popular search #8 is – you guessed it: Sarah Marshall! OOOH!! Thank God! 'Cause this movie will be on video before I remember to look it up!
Click…click… http://www.ihatesarahmarshall.com/
click…
Oh, Boy. This is NOT a movie…this is a high velocity train wreck…This poor schmuck, Peter Bretter starts a video log and blog about how much he loves his girlfriend, Sarah Marshall, and how he can't wait to marry her and in one month his story goes from "Happily Ever After" to "Where's the warm bath, pills and razor blade?"
And I'm thinking the billboards really are all about telling off Sarah Marshall! HOLY CRAP!! He took the engagement ring back and spent the money on a bunch of billboards, taking his pain public, and trying to exorcize his demon! WOW!
And as I'm feeling all kinds of pain and pathos for this guy, my poor heart bleeding for him, remembering the pain of an unexpected breakup, etc., I click over to another (looks like related) website "Forgetting Sarah Marshall" - and lo and behold - it IS a movie - coming to a theater near you - soonish - and the guy - Peter - looks a helluva lot like Poor Schmuck Peter and the girl - Sarah Marshall - looks a helluva lot like SuperBitchBreakUpGirl Sarah Marshall and the lightbulb goes off...and I feel like the schmuck.
One one hand, kudos to my gut instincts! I watch enough E! to have heard of these people, this breakup - Ryan Seacrest never said anything about this! I know these things!
On the other, to be totally manipulated by the machinations of fiction gives me pause. Am I that much of a sucker? At my age? Shame on me. High five to them.
I guess clever is as clever does...
4 comments:
hahahahahahah this was the best post ever! but seriously, I think I'd prefer it if it was just a breakup vlog. The movie does look like a trainwreck and not just because of the gratuitous Jason Segel nudity (I mean, really? They couldn't have picked someone a little more in shape?)
Is this going to be one of those movies that I have to drink in order to get through it? Not that this is a problem, I just want to be prepared. :)
Kudos to the marketing team!
I totally bought into it - hook, line & sinker! And yes - ew...Hollywood needs to learn the naked & unattractive is NOT funny. It's disturbing. Unless you're a 15year old boy. Then you shouldn't have gotten in to see an "R" rated movie anyway. So there. Neener! (hee!)
I too had been meaning to check out the Sarah Marshall site...and kept forgetting so thanks for cluing me in! BTW, what I'm wondering is what are the liability issues of posting an I Hate My Rat Bastard Ex blog? Because, really, it does seem like it could be fun!
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